Monday, March 31, 2014

Spring Cleaning your Business



When March and April roll around, a lot of people start getting rid of those dust bunnies, taking clothes to the donation center, and letting in the fresh air. Have you ever considered doing the same with your business? Every aspect of your life can use a little refresher every now and then, and your business is no exception. Now's a good time to apply that renewed energy to your biggest asset.

You could start by de-cluttering. Switch from paper files to technology and begin scanning things into the system. Look for a cloud-based storage solution to ensure that all your files are backed-up. Then, get rid of those filing cabinets. The more open and airy your office feels, the more clear-headed you'll be when you go to tackle a task.

Meanwhile, start updating your business's technological wardrobe. Is all your technology up-to-date? Maybe it's time to get some new cash registers, get faster computer software, or find a more organized communication tool for everyone to use. You could even benefit from replacing that old, leaky fridge. New things make everyone feel better and give the physical feeling of a fresh start, which is great for your attitude.

Start organizing your customers and your leads for some more de-cluttering. Even large-scale entrepreneurs like Alexander Bouri have to prioritize their customers every once in a while, and when you can delineate your higher-spenders and ready-and-willing from those who aren't so interested, you can then begin to get back in touch with them. Send them an e-mail or give them a phone call to see if there's anything you can do for them as a great business refresher.

Now might also be a good time to think about re-branding. Even if it's a slight simplification of your logo, a new slogan, or a new pricing model, doing something new not only makes you feel like you have a new start, it makes your customers re-evaluate how they see you as a brand.

Remember, spring cleaning isn't just for your house or your wardrobe. Refreshing your appearance, your car, your computer, or even something as large as your business can be beneficial.

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