Is Your Company Ready to Go Global?

People often chuckle when they hear bands and actors say “we’re really big in Europe.” Although this may be comical to some, going global is becoming necessary for companies that are interested in expanding and becoming more successful. Alexander Bouri, owner of Seament Holding, an international cement products company, has been very successful in increasing his company’s client base by expanding into other countries. Below are questions you must ask yourself to determine if your company is ready or not:

• Is there a demand? Prior to getting involved internationally, a business needs to determine whether there is a big enough demand for their services outside of the United States. In some cases there may be too much competition in other countries or not enough potential revenue to be made. If you’re unsure of what is out there, plan a visit to the countries you’re considering reaching out to so you can get a better feel for the market. 

• What are the rules and regulations? Whenever you choose to consider doing business outside of the Untied States you need to familiarize yourself with each country’s legal issues surrounding foreigners establishing companies. There is a lot involved with this and you should obtain a lawyer to help guide you through the process. Contact the Department of Trade to get more information on what is involved in doing business over seas. Many international business owners like Alexander Bouri suggest obtaining local help so you have assistance moving things forward while you’re not present. 

•  Can you find a supportive team? While a great team in the United States may surround you, you need to ensure that you can duplicate that success in other countries. Determine whether you will be able to deliver your product to customers in other countries with the same accuracy as you do in your current market. 

Going global should only be achieved when a business can stand behind their products, regardless of where they’re being sold. If you’re looking to create a successful global brand that is known world wide as a company that is consistent and reliable you have to be able to deliver on it, regardless of where your product is being used. If you can’t commit to that then it’s likely that you should wait to spread your wings in the global marketplace.