Public Speaking Can Make Your Business a Success

Many business owners aren’t aware of the importance of successful public speaking.  The art of public speaking is a fantastic way to help grow your business and shine awareness on your company’s ideas and messages. Alex F. Bouri, founding father of the highly successful cement holding company, Seament, agrees that public speaking is an effective marketing strategy for any business. The below tips will help anyone improve their public speaking skills.

• Stay Focused - When writing the content of your speech, it’s important to stay on point and focused throughout. Through your engagement, you should ensure that you are answering the following two important questions:  “what do I want my audience to know?” and “what do I want them to do with the information?”  Through developing thoughtful answers to these questions, you will inspire your audience and call on them to take action. 

• Practice, Practice, Practice - The only way to get comfortable speaking in front of people is to do it.  In the beginning of your public speaking career you should really take advantage of speaking to whoever will listen.  Don’t miscount speaking in front of friends and families because these opportunities certainly are a great way of getting your feet wet and will help develop your craft.  As you continue to speak to smaller groups you will become more and more comfortable addressing people and your speaking technique will improve with each delivery.  Also, don’t forget to get feedback from each group you address because their criticism will help make you a successful public speaker.

• Be Passionate - When people evaluate public speakers they put great emphasis on whether the speaker was passionate about the topic or not.  When the audience senses someone’s excitement about what they’re discussing, you can’t help but become engaged.  Listeners have admitted to being able to overlook technical errors when the speaker has passion and a clear message.  While addressing an audience always remember to think about why you care about what you’re talking about and let that shine through each and every word.

As a leader, Alex F. Bouri understands the importance of addressing an audience. He urges business owners to brush up on their public speaking skills so they can motivate and excite whomever they speak to. Being an effective public speaker is also a great tool to have when addressing employees because it’s a great way to motivate everyone involved in your company.